4 Ways To Create Website Silos For Seo



This is the catalyst for how we create silo structures through topic clusters. As cluster pages are created and linked to the target page, search engines will then use those links as signals to determine the website’s authority. The more pages linking to the content silos, the greater the chances that they will rank on the SERPs.

Your website may not contain an inventory of products but it’s still a good idea to organize your content into a silo structure. Silo structures can be created using WordPress categories and/or internal linking. I'll be showing you how to do both in this article in this article. In short, aim at building a search engine friendly architecture that will optimize all your SEO promotional activities (i.e., onsite and offsite). This article will cover scientific website architecture methodologies, including a pivotal aspect known as the WordPress Silo. Follow it step-by-step as a guideline to a stable and sustainable SEO strategy.

Besides, siloing your content directs your visitor access to related content, keeping your visitors longer on the site that is a good signal to search engines. A silo structure ensures that your website’s content is logically organized. It comprises a hierarchy of content divided into various topics and subtopics. Then again, many often mistake an SEO silo as creating categories for your website or content but that’s not the case. Content siloing, for example, is based on creating a repository of content that can only be grouped under one specific silo, and not across multiple categories.

Work with your team to write out the main categories that your site works with. For a service-based company, you should write the main groups of services that you offer. If you have an e-commerce store, then you should write out the main product categories and group all products in their respective silos. Perhaps you are looking to start a new website, or you want to improve rankings for an existing site so you can drive more revenue. In both cases, you will need to think about how your content is structured on your site, and the best place to start is to think about SEO silos.

This means that, when you are done, there will be 90 links all pointing back at your main silo-head blog post. You also want everything in your silo to be relevant to your short-tail keyword phrase. So, you can start crafting all of these different articles that are based on the theme of container gardening, but that deal with different sub-topics within that overarching subject. The very first thing you need to do to start your silo is to choose a keyword phrase. Most importantly, you need to understand the difference between short tail keyword phrases and long tail keyword phrases. But the truth is that arranging the content of your site using well-placed links also helps with SEO Content Silos the user experience as well.

So, you want to plan out as much content as you can, and then really just start cranking it out. Look at how many words they have, how many headings they have, what types of topics they cover, how in-depth they are, and how well-written they are. So part of the reason why you want to build a silo is to show Google exactly what your site is about. Here’s a video to show you how simple it is to create this type of silo.

When linking internally between your pages, you can be more aggressive with your anchor text and use exact match keyword phrases. Jasmine is a digital marketer with an avid passion for content creation, SEO, and the newest technological advances. She loves creating engaging content and scaling start-ups through creative growth strategies. Having a solid structure and bulletproof plan behind each piece of content will give you peace of mind that Google will reward your efforts with a notable ranking boost. The idea here is if you have three main themes, then you can have a 3-week content cycle where you’ll cover one topic per week.

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